This is part 2 of a short series on the power of hosting repeat events, and today we’re focusing on how hosting regular summits fits into your marketing strategy, and makes everything else you do to market your business work even better.

By the end of this episode, you’ll understand:

• Exactly what it looks like to include an annual summit in your marketing strategy.
• The cycle of how your
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Today we're kicking off a new mini-series, and I'm pumped to be talking to those of you who have already hosted a summit about the power of hosting repeat events. For the first 227 episodes of this podcast, I've mainly spoken to people who are running a first-time summit, but I know there are so many of you who have run one (or 10!) before who still listen and find ways to improve your events...

We are currently in a series where I'm spilling all kinds of details and lessons learned from the done-for-you client summit we produced back in January.

Last week, I shared some of my biggest takeaways, and today, I'm taking that a little further and talking about changes we're making to our summit strategies based on:

• Things we learned when producing our client's summit
• Our experience
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We’re finally getting to a long overdue series where I'm taking you behind the scenes of the client summit we produced and ran back in January. I'm actually recording this less than a month after the fact, but one downside of getting ahead with your content is that you then have to wait forever to publish it. But here it is, as painful as it is for me to wait months to get it out to you.

Bac...

We're wrapping up our series that started as virtual summits for high-volume business owners and totally morphed into a series about infusing your values, making a difference, and just being a good human when it comes to hosting summits. I love the transformation of this series, and I hope you've found it valuable too! 

In the last episode, I said we were going to round out this series there...

We're back this week with another episode in our series about virtual summits for high-volume business owners, that is business owners who need a relatively high volume of leads to hit their sales goals. These last few episodes have sort of transformed into a series-within-a-series about how to host a value-aligned, people-focused, difference-making virtual summit, which was an accident, but ...

We’re currently in a series about virtual summits for high-volume business owners, that is business owners who need a relatively high volume of leads to hit their sales goals. Today in Episode 216, we are building on our last episode, which was all about expanding your body of work in increasing your impact with the virtual Summit, by talking about how you can infuse your values into your vir...

We're currently in a series about virtual summits for high-volume business owners, that is business owners who need a relatively high volume of leads to hit their sales goals, such as course creators, membership site owners, and high-ticket program coaches.

Today, I'm so excited to talk about a benefit of virtual summits that I have truly never really hit on before, and that is how you can e...

We’ve covered many of the ways that hosting a summit can benefit your business over the years, but the truth is that some business owners are in a position to benefit more than others.

Most online businesses can host a summit and see direct benefits for their business, but there are 3 key things I’ve found that can set you up for an incredibly successful event that takes full advantage of th...

When most people think of virtual summits, they think email list growth and some added revenue. But the power of virtual summits is so much bigger than that.

This week, I’m so excited to introduce you to Shelby Devore, an experienced summit host, who has seen the results of her summits grow far beyond her wildest dreams, getting bigger and better with every summit she hosts. She went into he...