In this post, we covered how to determine the right audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.
Your summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your client schedule for 6...
The correct audience for your virtual summit is one of the largest determining factors of your success.
It sounds simple on the surface, but it's the difference between struggling to get anyone signed up and seeing the registrations just roll in. It also has a big part to play in how excited your speakers will be to promote!
To help, let's break down why your summit's audience is so important...
An online summit can truly transform your business and that's exactly what we'll talk about in this episode. Learn how you can see major growth in terms of your income, email list, expert positioning, connections, and value to your audience.
There are a lot of marketing strategies that we all "need" to be doing consistently. Content creation, social media interaction, webinars, email marketing, challenges...I could go on.
There are two problems with those strategies:
If you're anything like me, you want a...
We’ve reached part 3 in the ‘How to Plan An Online Summit’ series! Part 1 was all about determining your niche, topic, and offer, while Part 2 covered all things summit speakers. If you haven’t had the chance to read those just yet, take a second to review those before moving forward. Trust me, you are going to want to stick to the order of this series!
There are a lot of decisions to make when you're hosting an online summit. One decision that seemed to sneak up on me for my first summit was the format of the presentations.
This is something I didn't think about until it came time to give my speakers guidance on how to record their presentations. I quickly realized there were a few decisions to make
In April of 2018 I hosted one online event and saw my email list grow from 500 to 1400 subscribers. My monthly revenue usually sat around $3k-$4k, but this single event brought in $16,000.
And guess what? Unlike a lot of "get rich quick" tricks out there, this is something you can actually do.
I'm not going to lie, it takes hard work over the course of a couple months. But once you do that...
Hosting an online summit can bring massive growth for your business. It's an opportunity to bring in thousands of new leads, make tens of thousands in sales, and position yourself as an expert for both your audience and others in your industry.
However, we’ve all seen summits that didn’t feel quite right. Maybe you watched the first presentation and weren’t interested after...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.