The Summit Host Hangout® Podcast

Hundreds of episodes filled with real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.
Get a curated playlist of episodes here!

How to Grow Your Membership with a Trial + Convert Trials to Paying Members with Mike Morrison

Hear about the power of memberships, 2 keys to make it work, what you need to know about free trials, and 6 strategies to converting trials to paying members.

Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added through one event by following this incredibly powerful strategy, and I'm excited to share a guest on the podcast with you this week who can go deeper into the membership side of this strategy than I can. 

One strategy I talk with clien...

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See the Value in Your Selling Experience (when selling through your summit feels gross) with Kaitlyn Kessler

Let's dive into what creates a negative selling mindset, your discomfort with selling, and how to realize the value you provide by selling to your audience.

When you think about selling through your summit, do you instantly start to feel uncomfortable? 

Do you worry that you’re not “allowed” to make an offer throughout or at the end of your summit?

Heck, maybe you’re like me and you’ve literally had people tell you when and where you can sell, and that feedback has you feeling a little uneasy.

If any of that rings a bell, this episode with Kai...

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How a Virtual Summit Uncovered the Perfect-Fit Audience and Offer with Kimberly Costa

Kimberly Costa shares insights from 3 virtual summits, her initial fears, results, audience insights, and unveils her 3-step digital product creation process!

Many summit hosts go into their first event already knowing exactly who they like to serve and how. But sometimes, a summit helps uncover a new direction that you didn't even know was possible!

In this episode, Kimberly Costa is taking us behind the scenes of 3 successful summits, and sharing how she learned exactly what offer she needed to create and which audience she needed to create it f...

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Host a Bundle to Break Out of the Free-Content Cycle & Skyrocket Momentum with Kate Doster

Bundles are another great strategy to build your list, revenue, momentum, and connections, just like a summit, and the two can go hand-in-hand.

Why in the world would we be talking about hosting BUNDLES on the Summit Host Hangout Podcast?

While we focus on summits around here, we believe in the power of using multiple marketing strategies in combination with summits, and the truth is that bundles are another great strategy to build your list, revenue, momentum, and connections.  Hosting both summits and bundles can go hand-in-hand! ...

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Overcome Your Fear of Being Seen and Rise as a Thought Leader through Virtual Summits with Lucia Doynel

In this episode, I'm joined by special guest Lucia Doynel to explore overcoming the fear of being seen and rising as a thought leader through virtual summits.

We're rounding out our 4-part series for those of you who are a bit newer to business and wondering whether virtual summits can work for you with an interview with an incredible summit host who has used her events as a way to establish her online presence and authority.

If you're a newer business owner, or wondering whether or not you're ready to host a summit for whatever reason, be sure to...

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Starting from Scratch: Hosting a Summit without an Existing Brand or Audience with Maggie Klaassens

Let's explore the world of hosting a virtual summit from the ground up. Our guest organized her first event without a brand, business, audience, or email list.

We're continuing our series on hosting a virtual summit as a newer online business owner with a special guest interview that is a must-listen if you're having any doubts about whether you're ready to host a virtual summit. 

Right now, you might be asking yourself...

If th...

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Truly Get to Know Your Audience to Easily Sell Your Summit with Nadine Nethery

Nadine Nethery is here this week to share how you can get to know your audience to easily sell your summit. The good news: it's automated, easy, and high-impact!

This is part 2 of a two-part mini-series on how to position your virtual summit for high conversion rates and for profit. In the last episode, Our Messaging and Positioning Coach in the Accelerator Elli joined me to talk about how to choose your summit positioning and today, we're taking that further with my guest Nadine Nethery. Nadine is an audience-driven copywriter, and she has some incre...

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A 4 Step Process for Positioning Your Summit for Success with Elli Runkles

Elli Runkles, our Client Success Coach in the Launch with a Summit Accelerator covers the 4-step process she uses with our clients. You won't want to miss this!

This week, I’ve got a very special guest with me today, Elli Runkles, who happens to be our marketing co-lead and Client Success Coach here at Summit in a Box! Elli is an overall genius when it comes to all things related to summit positioning, messaging, and copy. She also helps with the process of turning our podcast episodes into blog posts and noticed just how often I reference episodes 4...

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Standing Out in a Crowded Niche + the Dynamics of Co-hosting with Amy Romeu + Jen Swift

Amy Romeu + Jen Swift share how they created a unique experience through their event positioning and took us behind the scenes of their co-hosting experience.

Summits in the crafting industry have been on the rise, and it's becoming harder to host an event that stands out. This week I'm excited to have two special guests on the podcast to talk about how they were able to make their event grab attention and create an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to have.

...
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Build Excitement and Anticipation for Your Next Launch with Brenna McGowan

Learn a more strategic pre-launch strategy that builds excitement for your launch, increases natural interest, and allows for more space in buying decisions.

We’re rounding out our three-part series where I've been bringing in special guests who are experts on the course launch side of launching with a summit. We've heard about what's working in courses, we've learned about live versus evergreen launches, and today we're going to learn about creating anticipation for your offers before your launch.

I have loved this series so much because the bet...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.